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Which of the following action can be considered a strategic move? a. American Airlines announcing price cuts b. Procter & Gamble using product coupons c.

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Which of the following action can be considered a strategic move? a. American Airlines announcing price cuts b. Procter \& Gamble using product coupons c. Unilever acquiring Ben \& Jerry's d. Isenberg School hiring an adjunct professor or lecturer for a semester At the corporate level strategy, the firm is concerned with what question? a. How should we compete in a given business or industry? b. How should we integrate and coordinate the subfunctional activities of our firm? c. What business are we in or should we be in? d. What is the role of our business in society? The type of strategy used to influence a corporation's key stakeholders in order to increase their support of corporate activities is 1. cooperative strategy 2. marketing strategy 3. collaborative strategy 4. political strategy Innovations such as improved manufacturing facilities, increasing product quality, and faster distribution, are a. logistical innovations. b. process innovations. c. category one innovations. d. product innovations

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