Which of the following are advantages of social media advertising? Help to reach specific target audiences Can use a variety of ad formats Makes it possible to invest in efforts that drive leads and sales All of the above. QUESTION 17 All of the following are examples of ad formats identified in our 'Introduction to Social Media Advertising' discussion, EXCEPT: Interaction ads Photo and video ads Shopping ads Lead ads QUESTION 18 What key component should be included in a social media policy? Timeline for business and social media goals Social media do's and dont's for employees Monitoring and listening tools Content calendar