Question
Which of the following are included in the 7 M's of developing a Communication Plan? (Select all that apply): Message Content/Design: What should we tell
Which of the following are included in the 7 M's of developing a Communication Plan? (Select all that apply):
Message Content/Design: What should we tell them and how?
Money: How much do we need to spend?
Mass: How large should the plan be?
Markets: Who should we talk to?
Media Strategy: How do we reach them?
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
