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Which of the following are reasons why the earliest entrants into a market with an offering based on a new technology might fail to achieve
Which of the following are reasons why the earliest entrants into a market with an offering based on a new technology might fail to achieve first-mover advantage?
(A) A proliferation of different designs may cause the early majority of the market to wait for a dominant design to emerge. (B) The market is growing slowly. (C) The technology is changing very rapidly. (D) Switching costs are relatively low.
Group of answer choices
A and D
A, B, C, and D
B and D
A and B
A, C, and D
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