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Which of the following does not accurately characterize the differences between a localized or multicountry strategy and a global strategy? A global strategy entails extensive
Which of the following does not accurately characterize the differences between a localized or multicountry strategy and a global strategy?
A global strategy entails extensive strategy coordination across countries and a multicountry strategy entails little or no strategy coordination across countries.
A global strategy tends to involve use of similar distribution and marketing approaches worldwide whereas a multicountry strategy often entails adapting distribution and marketing to the prevailing local customs, culture, and market circumstances of each country.
A global strategy often entails use of the best suppliers from anywhere in the world whereas a multicountry strategy may entail fairly extensive use of local suppliers especially where use of locallyproduced partscomponents is required by host governments
A global strategy requires local managers to stick close to the global strategy whereas a multicountry strategy gives country managers fairly wide strategymaking latitude and autonomy over local operations
A global strategy involves striving to be the global lowcost provider by economically producing and marketing a mostly standardized product worldwide whereas a multicountry strategy entails pursuing broad differentiation and striving to strongly differentiate its products in one country from the products it sells in other countries.
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