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Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal communication of ideas, goods, or services by an
Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal communication of ideas, goods, or services by an identified sponsor via print, broadcast, net
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Operations Management An Integrated Approach
Authors: R. Dan Reid, Nada R. Sanders
6th edition
1118952618, 978-1118952559, 1118952553, 978-1118952610
