Which of the following has the least influence on meaning transference for a person who consumes cosmetic products purchased at Sephora?

a.The expert product information that Sephora beauty experts provide during product evaluation and purchase

b.The fashion models associated with the product in marketing and advertising

c.Cosmetic manufacturing facilities

d.Friends' opinions about the products

A post-purchase feature that could impact how environmentally-minded consumers feel about their use of Sephora products is:

a.the store's return policy.

b.the disposal options that Sephora promotes for empty plastic bottles, tubes, and other packaging.

c.online Facebook community for loyal Sephora shoppers.

d.the ability to contact Sephora's store beauty experts for additional consumption advice.

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Which of the initiatives discussed in this video segment is designed to ensure that new customers continue to have positive consumption experiences with Sephora?

a.Sephora is no longer doing things the French way.

b.Sephora is ramping up marketing efforts.

c.Sephora seeks to foster open communication

d.Sephora is creating a loyalty program that rewards repeat shoppers with gifts and personalized services.

Which of the following low-cost purchases at Sephora has the potential to cause significant cognitive dissonance (buyer's regret) for a consumer?

a.Skin moisturizer

b.New hair color

c.Bath and shower gel

d.Eye shadow

Which of the following survey questions attempts to gauge consumer satisfaction at Sephora using an attribute-specific measurement?

a.How satisfied are you with the skin care treatment suggested by Sephora's beauty expert?

b.How do you rate your overall satisfaction with Sephora products?

c.Would you recommend Sephora to a friend?

d.How did you like using Sephora's product compared to your expectations prior to shopping there?