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Which of the following illustrates a difference between individual branding and family branding? a . Companies use individual branding when products do not vary in
Which of the following illustrates a difference between individual branding and family branding?
a
Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance
b
Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product
c
In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name
d
Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each others brand equity
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