Which of the following is an advantage of qualitative research?

Multiple Choice

It is considered by most practitioners as being more reliable than quantitative research.

It allows researchers to make accurate predictions about relationships between market factors and behavi

It eliminates the need for well$-$trained investigators and interviewers.

It allows for generalizability of research findings, unlike quantitative research.

Siii

It often provides preliminary insights useful in developing ideas about how variables are related.