Which of the following is an example of a functional account? O advertising taxes Social Security rent QUESTION 10 Human resource issues include: O deciding what to do when a job is not being performed well recruiting and hiring training all of the above QUESTION 11 The main difference between the full cost approach and the contribution margin approach to marketing cost analysis is: the full cost approach allocates all costs even fixed costs to products, customers or other categories contribution margin approach allocates all costs to show how profitable various customers are the full cost focuses on variable costs rather than total costs The contribution margin approach allocates all costs even fixed costs to products, customers or other categories QUESTION 12 Good marketing managers plan: marketinnt