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Which of the following is ( are ) true of direct - mail marketing? Group of answer choices It permits personalization All of the answers

Which of the following is (are) true of direct-mail marketing?
Group of answer choices
It permits personalization
All of the answers listed are correct
It accounts for a large proportion of U.S. direct marketing spending
It has a better yield than mass media like advertising
It has high target-market selectivity

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