Which of the following is correct about celebrity spokespersons advertising products?

Question $16$ options:

a$)$

None of the statements is correct.

b$)$

Consumers assume that the celebrity has researched the product and that the claims being made on his or her behalf are true.

c$)$

Celebrities are better informed about the relative merits of different products than the rest of us$.$

d$)$

Celebrity advertising signals consumers that the product is reliable, because the firm is willing to pay the high fees associated with hiring a celebrity.