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Which of the following is most likely to help managers in screening hundreds or even thousands of new product concepts in a year? Reinventing the
Which of the following is most likely to help managers in screening hundreds or even thousands of new product concepts in a year?
Reinventing the wheel when a concept similar to one that has been rejected comes up again later
Bypassing the full screen to begin technical development
Maintaining a record of rejected concepts
all of the above
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