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Which of the following is NOT a characteristic of a myopic firm, according to Levitt in the Marketing Myopia article? Multiple Choice Short - term
Which of the following is NOT a characteristic of a myopic firm, according to Levitt in the Marketing Myopia article?
Multiple Choice
Shortterm thinking
Customer focused
Has a narrow product definition
Engages in selling, not marketing
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Management
Authors: Stephen P Robbins, Mary Coulter
11th Edition
9780273752776, 132163845, 273752774, 978-0132163842
