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Which of the following is NOT a key characteristic of Distinctive Capabilities: They make a significant contribution to the perceived customer benefits of the end

Which of the following is NOT a key characteristic of Distinctive Capabilities:

They make a significant contribution to the perceived customer benefits of the end product

They are a type of strength possessed by the firm

They are difficult for competitors to imitate

They provide potential access to a wide variety of markets

They will result in an increase in sales

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