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Which of the following is NOT a recommended use of marketing research? Question 8 options: Ensuring the stated strategic direction of upper management is upheld
Which of the following is NOT a recommended use of marketing research? Question 8 options: Ensuring the stated strategic direction of upper management is upheld Confirming which of your competitors your target audience also considers Determining who makes up your market and what their challenges are Identifying unaddressed or underserved customer needs
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
