Which of the following is NOT a social media marketing strategy?

1 point

Social media advertising

Social media-based content marketing

Influencer marketing

Inbound marketing

2.

Question 2

Broadly speaking, social media marketing involves one or a combination of the following marketing strategies:

1. Social media advertising

2. Social media-based content marketing

3. Influencer marketing

4. Inbound marketing

1 point

1, 2, and 3

1, 2, and 4

2, 3, and 4

1, 2, 3, and 4

3.

Question 3

TRUE or FALSE:

Each social media user can play the roles of sale person or an independent advocate.

1 point

True

False

4.

Question 4

The outcome and impact of buzz marketing and eWoM marketing ______ well-planned and well-executed influencer marketing.

1 point

are more difficult to control and predict than

are easier to control and predict than

cannot compare

5.

Question 5

TRUE or FALSE:

Celebrity and athlete endorsements were the first forms of influencer marketing; they date back centuries.

1 point

True

False

6.

Question 6

TRUE or FALSE:

Social media influencers need to have millions of followers.

1 point

True

False

7.

Question 7

Which of the following statements is NOT correct?

1 point

Credibility is the level of trust followers give to an influencer based on the perceived knowledge or expertise of the influencer.

Credibility is considered less important than reach.

Influencers must have the ability to explain things in a clear and convincing way to an audience so that they perceive the influencer as trustworthy.

8.

Question 8

The effectiveness of an influencer can be gauged based on the following qualities:

1 point

Reach, Credibility, Authenticity, Engagement

Reach, Credibility, Activity, Engagement

Reach, Credibility, Authenticity, Activity

Reach, Credibility, Authenticity, Activity, Engagement

9.

Question 9

TRUE or FALSE:

To achieve an effective influencer marketing campaign, it is NOT important that your product or brand image matches that of the influencers and the message being sent.

1 point

True

False

10.

Question 10

Which of the following factors is not key to consider when developing an influencer marketing campaign?

1 point

Reach

Credibility

Loyalty

Authenticity

Activity

Engagement

11.

Question 11

TRUE or FALSE:

According to a recent study from Marketly, as an influencer's number of followers rise, the rate of their engagement increases.

1 point

True

False

12.

Question 12

TRUE or FALSE:

Email marketing is no longer a powerful online marketing tool today.

1 point

True

False