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Which of the following is not an argument advanced by Levitt in favor of global standardization . A) Cultures and national societal tastes are not
Which of the following is not an argument advanced by Levitt in favor of global standardization . A) Cultures and national societal tastes are not fixed and are subject to continuous change B) Technology guides continuous change towards homogenization C) The key to achieving high quality, low-cost products is economies of scale in production and in downstream activities D) There will always be niched areas for specialized MNEs, but those represent only crumbles
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