Question
Which of the following is NOT an example of viral marketing? 1.Quicksilver puts out surfing videos and surf-culture books for teens. 2.A VMS has many
Which of the following is NOT an example of viral marketing?
1.Quicksilver puts out surfing videos and surf-culture books for teens.
2.A VMS has many intermediaries whereas a conventional marketing channel has a limited number of intermediaries.
3.A VMS is characterized by an independent producer whereas a conventional marketing channel is characterized by multiple producers.
4.A conventional marketing channel has elements such as retailers and wholesalers whereas these elements are not present in a VMS.
5.Producers have complete control over the other members in a conventional marketing channel whereas this control is minimal in a VMS.
what is the answer
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