Which of the following is NOT one of the guidelines for managing luxury brands?

Select one:

a$.$ Luxury brands frequently span categories, and as a result, their competitors are often defined broadly.

b$.$ All marketing decisions associated with luxury brands$-$product, service, pricing, sales incentives, communication, and distributionmust be aligned to ensure that purchase and consumption experiences are consistent with the image of the brand.

c$.$ Luxury branding typically includes the creation of a premium, asniratinnal imane