Which of the following is not one of the steps of a typical relative cost analysis? Focus on a particular product line or service that is the locus of competition. Using an understanding of what drives each cost item and how a rival differs in terms of those drivers, build up an estimate of the competitor's current cost structure. Put away the calculators, call the caterers, and break out the disco lights: It's time to dance. Construct one's own cost structure for the focal product or service. In light of the decision at hand, use the cost analysis to conduct what-if experiments