Which of the following is NOT true about marketing research?

It's one of the core disciplines (functions) within the field of marketing

The bigger the marketing expenditure or risk, the more important it is to get good data to justify a course of action

Even if you personally don't do marketing research in your career, you are likely to use it or to buy it

The bigger the business, the more likely it is to do marketing research, and the more frequently it will do marketing research

All of the above are true about marketing research