Unified buys from the makers of products, manages that inventory, and sells the products to Kroger grocery stores. Which type of channel structure does this represent?

Direct

Reverse channel

Dual distribution

Producer to wholesaler to retailer to consumer

Assessment question

One distribution option Unified is considering is to sell their fair-trade coffee through only a few hundred of the thousands of coffee shops in each major city in the U.S. This is an example of which type of distribution intensity?

Nontraditional

Exclusive

Intensive

Selective

Assessment question

Which of the following is not a benefit of Unified using intermediaries?

Facilitating the exchange process

Increasing the sales and marketing infrastructure

Lowering logistics costs

Making the distribution channel as short as possible