Which of the following is the best example of a blue ocean strategy? O a. Costco figured out a way to produce a Coke substitute at a much lower price under the whole sale brand "Kirkland." O b. The creators of the Nintendo Wii marketed the device as an innovative and interactive gaming console that had never been seen before. O c. Taco Bell opened a new restaurant in Roanoke to compete with the Mcdonald's, Wendy's, and Pizza Hut that were already there. O d. Starbucks took advantage of the fall weather and released the pumpkin spice latte. O e. Officejet sells their printers at a loss but makes money on the constant demand for ink, which must be replaced regularly. Which of the following is NOT a risk for a firm pursuing a first-mover advantage? O a. They may not have a dominant position in this new market sector. O b. Consumers may not like the firm's new product line/technology O c. It will cost your company more capital to develop and market the product than the costs rivals will face to compete later on. O d. Other companies can evaluate the firm's strategy and learn from its successes and failures. O e. The firm will need to commit to injecting enough resources to fully develop its technology and product line Corporate Strategy is defined as O a. Cooperation or interaction of two or more business units so that they perform more effectively together than they would if independent O b. Actions taken by the firm to gain a competitive advantage by selecting and managing a group of different businesses in several industries and/or product markets O c. The expansion of a firm into different markets O d. What a firm must complete before a launch O e. The ability for a firm to join another to create one whole firm Which of the following is NOT a question that should be asked when forming a corporate strategy? O a. How should we manage the portfolio to achieve synergy? O b. In what stage of industry Value Chain should we participate? O c. What range of products and services should we offer? O d. What business(es) should we be in? O e. Where geographically should we put the most money? Which of the following ways can a firm implement their corporate diversification strategy? O c. Internal Development Time left 0:24:1 O d. Joint Venture O e. Strategic Alliance