Which of the following is true about the impact of global competition on the business activities in the marketplace?

Select one:

a.

It has shifted the focus in the marketplace from a consumer's market to a seller's market

b.

It has increased product life cycles

c.

It has put more power in the hands of the customer

d.

It has limited the choices of the consumers

e.

It has reduced the competitive spirit of most businesses in a marketplace

Most toy manufacturers would agree that toys cannot be marketed profitably in countries without commercial television advertising directed toward children. In this scenario, commercial television advertising exemplifies the availability of appropriate _____.

Select one:

a.

financial aid

b.

communication channels

c.

demonstrations

d.

personal selling services

e.

direct mailing services

Clear my choice

Which of the following forms of law is derived from English law

Select one:

a.

Universal law

b.

Religious law

c.

Common law

d.

Code law

e.

Civil law

Clear my choice

Industrial goods are most likely to be standardized if:

Select one:

a.

they are sold to different income groups

b.

they are sold in different countries

c.

the cost of producing each unit is the same

d.

they are produced by the same firm

e.

their uses are the same across markets

Clear my choice

Which of the following is the most dynamic trend that is affecting current global business strategies?

Select one:

a.

The trend toward using English as the global language

b.

The trend toward buying American cars in Europe

c.

The trend toward establishing a world currency

d.

The trend toward providing aid to developing and less developed nations

e.

The trend toward the acceptance of the free market system among developing countries

Clear my choice

Which of the following best describes culture?

Select one:

a.

It is radical in nature and readily accepts change

b.

It is the human-made part of human environment

c.

It is static in nature

d.

It is insignificant in assessing new markets

e.

It is the same across all countries

Clear my choice

Which of the following is the term used to refer to both the People's Republic of China (PRC) and the Republic of China (ROC) or Taiwan?

Select one:

a.

The Greater China

b.

The Yellow Route

c.

Mainland China

d.

Integrated China

e.

Neo China

Clear my choice

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Which of the following is true of the distribution process?

Select one:

a.

The behavior of channel members is not affected by the cultural environment

b.

It includes buying and selling negotiations

c.

It includes activities related to the promotion of goods and services

d.

It does not involve the physical handling and distribution of goods

e.

The ownership title remains with the distributor even on completion of the transaction

Clear my choice

_____is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.

Select one:

a.

Marketing activation

b.

Marketing research

c.

Market skimming

d.

Marketing reach

e.

Marketing exposure

Clear my choice

In the context of international law, a _____ state is independent and free from all external control.

Select one:

a.

sovereign

b.

legal

c.

neutral

d.

bounded

e.

liberal