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Which of the following is usually the most useful variable for segmenting consumer markets when developing new products and communications programs? Group of answer choices
Which of the following is usually the most useful variable for segmenting consumer markets when developing new products and communications programs?
Group of answer choices
Behavioral variables
Demographic variables
Occasion variables
Benefits sought
Personal variables
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
12th edition
134741064, 9780273766834, 027376683X, 9780273766940, 273766945, 9780273766841, 273766848, 978-0134741062
