• Which of the following market response rates was suggested to be the strongest indicator of successful promotional plan?

A) Conversion rate

B) Redemption rate

• Which of the following attributes would likely result in the most unsatisfied consumer

A)A problem that once in a while, with internal responsibility and it is uncontrollable

B) A problem that happens all the time, with external responsibility and controllable

• With respect to advertising expenditures and market share which of the following is most likely to be true?

A) New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits

B) The relationship between ad expenditures and sales is best described as linear.