Which of the following push marketing strategies would be best to use in selling fair-trade coffee, which is grown on farms where the local community profits from its production?

• free samples of the coffee at the grocery store and $1 coupons
• stands outside farmers markets offering free coffee to shoppers
• a display calculating how much the growing community has earned
• discount coupons on the back of each bag of coffee purchased

Home cooked meals are generally considered to be superior to frozen meals.

• False
• True

Which of the following is a sign a competitor is aware a company is doing a market test?

• It starts its own market test.
• It pulls its product from affected markets.
• It alerts the media about the test.
• It increases its advertising in the test market.

Which option identifies the product development phase represented in the following scenario?

Alana attends a development meeting and brings a spreadsheet of necessary resources and potential vendors to use for production.

• idea generation
• idea screening
• market testing
• concept testing

Which strategy is used most often within stores or shopping centers?

• word-of-mouth
• push marketing
• customer loyalty
• pull marketing

Which of the following makes a crop a commodity food?

• It is the same as everything in its category.
• It is variable in terms of quality and quantity.
• It is different from the others in its category.
• It is unique based on geographic region.

Which of the following explains why Coke did NO market testing or advertising for New Coke?

• It did not want its competitor Pepsi to find out.
• It wanted to surprise the customers.
• It did not care about product test methods.
• It sought to avoid the cost.