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Which of the following refers to the process of dividing the total market into different segments on the basis of customer characteristics selecting one of
Which of the following refers to the process of dividing the total market into different segments on the basis of customer characteristics selecting one of them more segments and developing products to meet the needs of those specific segments
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Project Management Achieving Competitive Advantage
Authors: Jeffrey K. Pinto
4th edition
133798070, 978-0133798074
