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Which of the following statement about A/B testing is false? A: A/B testing in its essence is a type of experiment. B: A/B testing can
Which of the following statement about A/B testing is false?
A: A/B testing in its essence is a type of experiment.
B: A/B testing can be performed on different elements (e.g., CTA buttons, color of the webpage).
C: Including multiple changes between version A and version B in one testreduces the uncertainty in the conclusion a researcher draws from the test.
D: An A/B test should be run for at least one week
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