Which of the following statement about the international product life cycle (PLC) is incorrect?

Select one:

a.Skimming pricing is more likely to be applied for products in the mature stage.

b.Products tend to become standardized when they reach the decline stage.

c.For products that are in the introduction stage, educational advertising is effective to communicate to the consumers.

d.A product c

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Purchasing power parity (PPP) measures of income is important to the international marketimg manager because it

Select one:

a.breaks down barriers caused by different currencies.

b.is a more realistic view of consumers' purchasing power compare to GDP in an given country because it reflect costs of living.

c.allows an international marketing manager to forecast product life cycle.

d.demonstrates that all markets have relatively equal ability to purchase items.

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Product quality standards and government requirements in different markets have an impact on whether a product should be adapted in foreign markets.

Select one:

a.False

b.True

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