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Which of the following statement is NOT TRUE about a successful brand? Has a strong identity Is innovative Is consistent Is competitively positioned Is functional
Which of the following statement is NOT TRUE about a "successful brand"?
Has a strong identity
Is innovative
Is consistent
Is competitively positioned
Is functional
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The Restaurant From Concept to Operation
Authors: John R Walker
6th Edition
9781118139950, 470626437, 111813995X, 978-0470626436
