Which of the following statements about brand oqualy is falise? Select orie: a. In case of negative brand squity, the cusicimers may chocess aw umbranded problet over branded version in the same product or service category. b. Positve brand equity mearis a competitive advarkage over apbearided aplioris in the same prodict or service c. Positve brand equity irifuences the oustomers to choose unleraribed cotions of the same prodict becauge they are cheaper than branded versions. d. High brand equity means that the compary is sucosssfy