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Which of the following statements about market segmentation is not true? Multiple Choice It starts by segmenting broad product-markets. It involves naming broad product-markets. A
Which of the following statements about market segmentation isnottrue?
Multiple Choice
- It starts by segmenting broad product-markets.
- It involves naming broad product-markets.
- A market grid with submarkets can be a visual aid to market segmentation.
- It segments broad product-markets in order to develop suitable marketing mixes.
- Segmenting is an aggregating process.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
