Which of the following statements about market segmentation is not true Multiple Choice It starts by segmenting broad product markets It involves naming broad product markets A market grid with submarkets can be a visual aid to market segmentation It segments broad product markets in order to develop suitable marketing mixes Segmenting is an aggregating process

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Which of the following statements about market segmentation is not true? Multiple Choice It starts by segmenting broad product-markets. It involves naming broad product-markets. A

Which of the following statements about market segmentation isnottrue?

Multiple Choice

It starts by segmenting broad product-markets.
It involves naming broad product-markets.
A market grid with submarkets can be a visual aid to market segmentation.
It segments broad product-markets in order to develop suitable marketing mixes.
Segmenting is an aggregating process.

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