Which of the following statements about pricing decisions in the marketing program is TRUE?

Question $9$Answer

a$.$

Pricing is the transitioning point from providing value to gaining value.

b$.$

Customers will always equate higher prices with higher quality products.

c$.$

Pricing is the most difficult element of the marketing mix to change.

d$.$

Pricing has the goal of distribution.

e$.$

Price is one of two elements of the marketing mix that leads to revenue.