Which of the following statements about the importance of each competitive factor (most particularly influential competitive factors like S/Q ratings, models/styles, and selling prices) in determining company sales volumes and market shares in a particular geographic region is false?

Big cross-company S/Q rating differences in a region always weigh heavily in accounting for company-to-company differences in branded pairs sold and market share in all four regions.

How much company S/Q ratings matter in determining each companys unit sales/market share in a region is not a fixed amount but rather is an amount that varies from big (when the differences among company S/Q ratings are also big") to small (when S/Q rating differences are small) to zero (when the S/Q ratings of rivals are identical).

Tiny cross-company differences in competitive effort on a highly influential competitive factor (like S/Q ratings, the number of models/styles offered, and selling prices) nearly always have a far bigger impact on company sales/market share outcomes in a region than do large differences on less influential competitive factors.

As the spread between the company with the region's highest S/Q rating and the company with the lowest S/Q rating becomes smaller and smaller, the weaker is the unit sales/market share impact of the differences in the S/Q ratings among competing companies.

In the rare instance that all companies should happen to have exactly the same S/Q ratings on their branded footwear in a region's wholesale and internet segments, then S/Q ratings become a total competitive nonfactor and have zero impact on buyer appeal for one company's brand versus another.