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Which of the following statements accurately describes new product successes and failures? Successful products often deliver short - term rewards to the companies that market
Which of the following statements accurately describes new product successes and failures?
Successful products often deliver shortterm rewards to the companies that market them.
Marketers disagree on what constitutes failure.
Weihenstephaner beer is considered the world's worst product failure.
Marketers typically define failure as products offered for sale for less than one year.
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