Which of the following statements best explains the importance that the accounting profession places on ethical standards and the need to establish a means for ensuring their observance?

A. A distinguishing mark of a profession is its acceptance of responsibility to the public.

B. A requirement for a profession is to establish ethical standards that primarily stress a responsibility to clients and colleagues.

C. Ethical standards that emphasize excellence in performance over material rewards serve to establish a reputation for competence and character.

D. Vigorous enforcement of an established code of ethics is the best way to prevent unscrupulous acts.