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Which of the following statements is false? * 1 point Most firms use the competition-based price as a ceiling for their final price. Most firms
Which of the following statements is false? * 1 point Most firms use the competition-based price as a "ceiling" for their final price. Most firms use the cost-based price as a "floor" for their final price. Which of the following statements is false? * 1 point O Firms can begin with market-penetration pricing, then gradually shift to market- skimming pricing over time. O Market-penetration pricing is common in the fast fashion industry. Firms can begin with market-skimming pricing, then gradually shift to market- penetration pricing over time. Market-skimming pricing is common in the high fashion industry. Which of the following statements is false? * 1 point The vast majority of firms price their products above their manufacturing costs. O Pricing specialists ensure that products are not priced too high or too low; either mistake can negatively influence customer perceptions. A product's price can signal its quality to the customer. O The vast majority of firms price their products below their competitors
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