Which of the following statements is true about high-involvement and low-involvement purchases?

TO.

Beliefs and attitudes matter for low-involvement, but not high-involvement, purchases.

B.

Familiarity and mere exposure are more important for low-involvement purchases.

vs.

Low-involvement purchases tend to have a greater chance of cognitive dissonance.

D.

The decision process is shorter for high-involvement purchases.

E.

The goal of high-involvement purchases is to get consumers to buy habitually without considering the alternatives.