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Which of the following statements is true of Generation Z consumers? a ) They were long thought to be a group that was marked by
Which of the following statements is true of Generation Z consumers?
a They were long thought to be a group that was marked by alienation and cynicism.
b They tend to be frugal and follow largely utilitarian motivations with their purchases.
C They will be the first truly "global" generation due to racial and cultural diversity.
d Their lives and values are shaped very much by World War II and their postwar experiences.
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