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Which of the following states that a source feature is most effective when it is matched with relevant products? Group of answer choices congruency theory
Which of the following states that a source feature is most effective when it is matched with relevant products? Group of answer choices congruency theory consistency theory source credibility credibility hypothesis matchup hypothesis
Which of the following states that a source feature is most effective when it is matched with relevant products?
Group of answer choices
congruency theory
consistency theory
source credibility
credibility hypothesis
matchup hypothesis
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