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Which of the following strategies is a marketing manager most likely to follow to increase sales of a high - involvement product? - Link a
Which of the following strategies is a marketing manager most likely to follow to increase sales of a highinvolvement product?
Link a product to a higherinvolvement issue to create positive publicity
Create an advertisement that gives consumers all the necessary information to make a purchase decision
Give coupons, centsoff deals, and twoforone offers
Focus on the package design of products so that the products will be eyecatching and easily recognized on the shelf
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