Which of the following terms is defined as reinventing business processes, collaborating and integrating within the firm, investing in new technology, and creating entirely new markets to meet untapped customers' needs?

Question 4 options:

A)	disruption

B)	strategy canvas

C)	customer intimacy

D)	operational excellence

E)	outside-in thinking

Question 5 (1 point)

Marketing goals can be defined as:

Question 5 options:

A)	quantitative guidelines that help firms achieve desired results.

B)	statements of broad, desired accomplishments.

C)	performance process controls.

D)	specifications by which performance will be assessed.

E)	precise statements of desired accomplishments.

Question 6 (1 point)

All of the following are benefits of SWOT analysis EXCEPT:

Question 6 options:

A)	It is simple to use and requires no extensive training or skills.

B)	Its structured nature ensures that data and information are correctly categorized.

C)	It promotes collaboration and open information exchange.

D)	It can synthesize and integrate diverse information.

E)	It can reduce costs associated with strategic planning.

Question 7 (1 point)

Comprehensiveness in the goal-setting process means that each functional area should be able to develop its own goals that relate to the organization's needs.

Question 7 options:

	A) True
	B) False

Question 8 (1 point)

In terms of SWOT analysis, when does a strength become a capability of the firm?

Question 8 options:

A)	when the strength serves to satisfy a customer need

B)	when the strength cannot be copied by competitors

C)	when the strength stands alone without any corresponding weaknesses

D)	when the strength can be connected to a second strength

E)	when the strength can be supported by sufficient resources

Question 9 (1 point)

In Mexico the government has levied a tax on sugary soft drinks. For Coca-Cola, this represents a threat.

Question 9 options:

	A) True
	B) False

Question 10 (1 point)

What typically occur within the competitive, customer, economic, political/legal, technological, and/or sociocultural environments of the firm?

Question 10 options:

A)	strengths and weaknesses

B)	strengths and opportunities

C)	opportunities and threats

D)	weaknesses and threats

E)	opportunities and weaknesses

Question 11 (1 point)

Microsoft dominates the market for personal computer operating systems. By continuously upgrading and stretching the technology underlying its Windows system, Microsoft is pursuing a strategy of:

Question 11 options:

A)	customer intimacy.

B)	product leadership.

C)	operational excellence.

D)	total quality management.

E)	technological leadership.

Question 12 (1 point)

As a tool of Blue Ocean Strategy, the strategy canvas provides a way to visualize the firm's strategy relative to other firms in the industry. The central portion of the strategy canvas is the graphic representation of the firm's relative performance across its industry's factors. What is this called?

Question 12 options:

A)	value curve

B)	strategy line

C)	strategic focus

D)	divergence curve

E)	action diagram

Question 13 (1 point)

Rather than conducting just one SWOT analysis, marketersshould conduct a series of analyses, each focusing on a specific product/market combination.

Question 13 options:

	A) True
	B) False

Question 14 (1 point)

Because total budget competitors don't compete with the organization directly, marketers should not consider them when conducting a SWOT analysis.

Question 14 options:

	A) True
	B) False

Question 15 (1 point)

The overall concept or model that guides the firm as it weaves various marketing elements together into a coherent strategy is called its:

Question 15 options:

A)	marketing strategy.

B)	operational focus.

C)	strategic posture.

D)	marketing thrust.

E)	strategic focus.