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Which of the following views theorized that export activity follows a sequential process that sees a company sell initially to geographically and psychologically proximate countries?
Which of the following views theorized that export activity follows a sequential process that sees a company sell initially to geographically and psychologically proximate countries? Question content area bottom Part 1 A. Localization B. Standardization C. Born-global perspective D. Incremental internationalization E. Globalization
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