Which, of the options below, is an example of a firm straddling two markets? O Blockbuster starting a DVD-by-Mail business to compete with Netflix The Facebook app quickly mimicking novel Snapchat features The FreshDirect business model Amazon expanding into grocery retail Select all that is true about brands. A brand is a word, phrase, or logo that identifies the source of goods or services Brands increase search costs for consumers Strong brands are best built through viral marketing on social media None of the above Goods and information always flow in a line down the value chain, from one primary component to the next. True O False