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Which of the order below best describes the cause-and-effect relationship between different objectives of a Balanced Scorecard? Improve customer loyalty; Increase return on investment; Decrease

Which of the order below best describes the cause-and-effect relationship between different objectives of a Balanced Scorecard?

  1. Improve customer loyalty;
  2. Increase return on investment;
  3. Decrease product defection rate;
  4. Improve production employees skills.

a.1243

b.4312

c.2431

d.2143

e.3214

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