Question
Which of the two positioning strategies would you recommend to L'Oreal (YUE SAI) and why? Discuss the implications of your choice with regard to the
Which of the two positioning strategies would you recommend to L'Oreal (YUE SAI) and why? Discuss the implications of your choice with regard to the marketing mix L'Oreal (YUE SAI) should apply?
(based on the case study: L'Oreal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetics Brand Yue Sai)
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
