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Which one is correct? When a retailer engages in both wholesaling and retailing, it is said to be vertically integrated. An example of forward integration
Which one is correct?
When a retailer engages in both wholesaling and retailing, it is said to be vertically integrated.
An example of forward integration is that Amazon develops and manufactures Kindle
An example of backward integration is that Apple operates its own retail stores
Horizontal integration implies that a firm performs more than one set of activities in the channel
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
10th Edition
978-047027870, 978-0-470-5038, 470278706, 978-0470278703
