Which one of the following is the most important consideration when determining how to market a product classified as a convenience good?

Group of answer choices

1. Brand name of the product
2. Price of the product
3. Quality of the product
4. Location or distribution of the product
5. Service provided with the product

Based on the information provided below about the actual performance for Aztec Corporation, which one of the following accurately describes how Aztec is performing. Sales $500,000 Products Produced 200,000 Locations 7 Number of Employees 500 ROI 6% Growth Rate 3%

Group of answer choices

E. Unable to determine

B. Performance is excellent

C. Performance is poor

D. Performance is fair

A. Performance is good

Video cameras, introduced in the 1980s, were frequently priced at over $2000. Today video cameras can be purchased for around $200. The early video camera marketers were using which one of the following pricing strategies.

Group of answer choices

1. Product Line Pricing
2. Competitive Pricing
3. Psychological Pricing
4. Skimming Pricing
5. Penetration Pricing

Which one of the following types of skills are used more at the bottom level of management and includes expertise in a functional area such as sales, accounting, or computer programing?

Group of answer choices

B. Technical Skills

C. Conceptual Skills

E. Hierarchy Skills

D. Human Skills

A. Manager Skills

During which stage of new product development is a cost/benefit analysis conducted to determine the potential of a product to generate a profit for the organization.

Group of answer choices

1. New Product Development
2. Screening
3. Commercialization
4. Test Marketing
5. Business Analysis